´óÄ̸£Àû¼§

USM’s Logo and Style Guide

The ´óÄ̸£Àû¼§logo is a critical marketing and branding tool for the system. It serves as the basis for USM’s graphic identity and helps to visually communicate what ´óÄ̸£Àû¼§is and what its strategic priorities are.

The ´óÄ̸£Àû¼§logo is available in two different orientations (horizontal and stacked) and in a variety of file formats. All of these files can be downloaded here.

There are strict style guidelines governing the use of the ´óÄ̸£Àû¼§logo. These guidelines are spelled out in the ´óÄ̸£Àû¼§Logo Style Guide. Any deviations from the parameters set forth in the style guide must be approved by the ´óÄ̸£Àû¼§Office of Communications.

Additional information about the ´óÄ̸£Àû¼§logo can be found here.

---

Logo Usage Guidelines

These guidelines detail proper use of the ´óÄ̸£Àû¼§ (USM) logo, as approved by ´óÄ̸£Àû¼§leadership.

Everyone who communicates on behalf of ´óÄ̸£Àû¼§and/or uses the logo shall be aware of and adhere to these guidelines. The purpose of the guidelines is to maintain a consistent visual appearance throughout all ´óÄ̸£Àû¼§materials and to ensure the logo's integrity.

Please follow them carefully.

---

Logo

---

Colors

---

Logo Versions

Full Color

One Color

Gray Scale

Reverse

---

Clear Zone

Guideline

The minimum clear zone on all sides of the logo is equal to the height of the bottom black diamond shape in the shield.

---

Fonts

The primary font is Adobe Garamond. The logo uses Adobe Garamond bold and bold italic.

---

Sizing

Minimum size 1.5� wide or 108 pixels wide

Downloads

´óÄ̸£Àû¼§Primary Logo - Horizontal

File Type	Full Color	Grayscale	Reverse
High-Resolution (EPS) Format	Download	Download	Download
Lower-Resolution (PNG) Format	Download	Download	Download

** For more detail on which file type should be used in different contexts, see the chart below.